Title: Digital Content Specialist

Department Org: Hosp - Advertising/Marketing - 108980

Employee Classification: U1 - Unclassified PSA FT

Bargaining Unit: Professional Staff Association

Primary Location: MC AD

Shift:  1

Start Time:  8:15 am   End Time:  5:00 pm

Posted Salary: $45,000

Float: False

Rotate: False

On Call: False

Travel: False

Weekend/Holiday: False

The University of Toledo is seeking a Digital Content Specialist to promote UToledo Health through social media. This position produces impactful digital content and engages in social media conversations that promote the institution’s clinical operations and contribute to new patient acquisition, patient retention and education, reputation management, and brand awareness and affinity. This position requires strong marketing writing and video production skills.

The Digital Content Specialist must have the discretion and discipline to respond professionally in various media often filled with emotion and stress. They must know when to elevate an issue on social media to UToledo leaders for a response and, under the direction of the Director for Digital Media, provide UToledo officials advice on the best ways to engage in social media conversations.

Job Description:

The Digital Content Specialist is responsible for the day-to-day production of digital content for UToledo Health on behalf of the Office of University Marketing and Communications. The role creates high-quality digital content focused on promoting the institution’s clinical operations and contributing to new patient acquisition, patient retention and education, reputation management, and brand awareness and affinity. The specialist will work with various marketing team members to produce impactful content. This often includes scripting, pre-production planning, recording and editing digital video and audio.

Under the direction of the Director for Digital Media, the Digital Content Specialist will assist with the organic social media strategy of the University and UToledo Health, including University of Toledo Medical Center and affiliated clinics. In addition, the Digital Content Specialist will often lead the creation of written content, video, podcasts, websites, email and other marketing materials.

The Digital Content Specialist must have the discretion and discipline to respond professionally in various media often filled with emotion and stress. They must know when to elevate an issue on social media to UToledo leaders for a response and, under the direction of the Director for Digital Media, provide UToledo officials advice on the best ways to engage in social media conversations.

Minimum Qualifications:

Education/experience/licensing:
•Bachelor’s degree in communications, public relations, marketing, video production or digital communications.
•Skilled with video and audio, lighting, and related equipment. Adobe Photoshop, Adobe Premiere, Adobe After Effects, Adobe Audition, and related creative software. In addition, location and studio lighting experience is preferred.
•Demonstrated experience in communicating news and information — including complex scientific, medical and research subjects — to a layperson audience.
•Strong writing skills ranging from video scripts and news stories to tweets and headline writing.
•At least two (2) years of experience in video production.
•Portfolio of video production experience.

Working Conditions:

Works in an open, professional office environment with possible high stress levels. Job requires regular travel within and between University campuses. Requires the lifting of video recording equipment and long periods of time on your feet.

Conditions of Employment:

Equal Employment Opportunity Statement:

The University of Toledo is an equal opportunity employer. The University of Toledo does not discriminate in employment, educational programs, or activities on the basis of race, color, religion, sex, age, ancestry, national origin, sexual orientation, gender identity and expression, military or veteran status, disability, familial status, or political affiliation. 

The University is dedicated to attracting and retaining the best and brightest talent and fostering a culture of respect.

The University of Toledo provides reasonable accommodation to individuals with disabilities. If you require accommodation to complete this application, or for testing or interviewing, please contact HR Compliance at hrcompliance@utoledo.edu or 419-530-4747 between the hours of 8:30 a.m. and 5 p.m. or apply online for an accommodation request. 

Computer access is available at most public libraries and at the Office of Human Resources located in the Center for Administrative Support on the UToledo Main Campus.